What Is SSP In Programmatic?

What is difference between DSP and SSP?

An SSP is the web owners’ equivalent of a DSP.

While the latter is used by advertisers to buy impressions effectively, at the lowest price possible.

The SSP is designed for publishers to do the exact opposite; sell their impressions to the right buyers at the maximum price.

Similar technology powers the SSP and DSP..

What is SSP in digital marketing?

A supply-side platform is a piece of software used to sell advertising in an automated fashion. SSPs are most often used by online publishers to help them sell display, video and mobile ads. That sounds a lot like a demand-side platform to me…

Is Rubicon a DSP or SSP?

Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying.

How does a SSP work?

A publisher makes its ad inventory available on an SSP. Each time the publisher’s webpage loads, an ad request is sent to multiple ad exchanges and, and sometimes demand-side platforms, either directly from an SSP or to an SSP via the publisher’s ad server.

Who is senior SSP or DSP?

The superintendent’s rank badge is the Ashoka emblem above no star or one star (according to grade pay level). The rank below is deputy superintendent in the State Police Service or assistant superintendent of police in the Indian Police Service and the rank above it is senior superintendent.

What is Google’s DSP called?

demand side platformThe Google Display Network (GDN) is an extension of the Google Ads platform (formerly Google Adwords) which allows people to target individuals when serving banner and video ads. A demand side platform (DSP) is a platform that allows people to buy ad space programmatically online.